Old Truck, Fresh flowers
Louise is a sight to behold. She rolls through the streets of Brooklyn, loaded with whimsical, colorful blooms. Equal parts nostalgic and editorial, this vintage flower truck is the perfect visual anchor for brand activations, launch events, customer appreciation events, photo shoots and more.
Louise is owned and operated by Molly Halpin, founder of Brownstone Botanical — a woman-owned floral studio in Greenpoint, Brooklyn. Molly has nearly 15 years of experience in floral design and a deep love for locally grown, seasonal flowers.
Book Louise for
your next event.
Louise is available to hire for private events — with or without flowers. Whether you want her as a stunning backdrop or a fully loaded flower bar, we’ll make it happen.
Product Launches
Drive excitement and make your launch unforgettable — Louise arrives loaded with blooms to announce your new product in style.
Press Previews
Give journalists and editors a story worth telling. Louise creates a stunning, photogenic setting that makes your preview truly stand out.
Photo Shoots
A nostalgic, charming vintage truck that no studio can replicate — Louise is the backdrop your creative vision has been waiting for.
Influencer Events
Give creators content worth posting. Louise pulls up overflowing with blooms, delivering a moment that’s as shareable as it is beautiful.
Campaign Moments
Louise turns heads, drives foot traffic, and creates a floral moment people won’t forget.
Store Openings
Celebrate your opening in the most beautiful way possible and treat your first customers to a bundle of blooms from the bed of a vintage flower truck.
She’s on the move. Follow along.
Spring & Fall Weekends
Fort Greene is Louise’s homebase.
Follow on Instagram
Meet Molly,
the woman behind
the wheel.
Molly Halpin is an NYC-based floral designer with nearly 15 years of experience. She founded Brownstone Botanical in 2020 with a simple belief: flowers should be beautiful, seasonal, and accessible to everyone.
One year later, Louise joined the team — fulfilling Molly’s lifelong dream of owning an old truck and filling it to the brim with flowers.
Brownstone Botanical is based at 173 Green Street, Greenpoint, Brooklyn.
Our Gallery
QUESTIONS
Everything you need to know.
Can’t find what you’re looking for? Drop us a line at
hello@brownstonebotanical.comLouise pops up on Spring and Fall weekends during the growing season — typically March through June and September through November, weather depending. Follow @brownstonebotanical on Instagram for our schedule each week. She is available for private bookings year round.
Louise’s homebase is Fort Greene, Brooklyn — right by Fort Greene Park. However, we occasionally pop up in different locations, so follow along on Instagram for official updates. Looking to book Louise? We'll come to you!
Bouquet prices vary by size and what’s in season. We source from local farms as much as possible and market-price our flowers each week. For private bookings we can customize your flower offerings based on your needs and budget.
Louise is stocked with whatever is most beautiful and in season that week. We can’t guarantee specific varieties for street pop-ups, but if you’re booking her for a private event, we’ll work with you on a custom floral palette.
Send us an email at hello@brownstonebotanical.com or use the inquiry form. Tell us your date, location, occasion, and rough guest count and we’ll get back to you with availability and pricing.
Yes — Louise is available as a standalone vehicle hire for photo shoots, pop-ups, and events. She’s a stunning visual anchor even without the flowers. However, please note that we are the sole provider of florals for Louise. No external vendors allowed.
Travel within Brooklyn and Manhattan is included. For events further afield, get in touch and we’ll let you know what’s possible.
Never miss Louise
on the street.
We share Louise’s location weekly during the spring and fall. Follow us on Instagram and turn on notifications so you’re always first in line.
